White Papers
For the latest thinking and opportunities for digital transformation in key sectors, take a look at our frequent White Papers based on specially commissioned research and interviews from leading industry figures.
Guest White Paper:
Connecting the Bottom Line to Customer Experience ImprovementIDC Technology Spotlight
Winter 2019
Driving Change in the Travel Experience
How customer needs are shaping the future customer experience in travel
Winter 2019
Where Next? Reinventing the Travel Experience with CX-led Digital Transformation
BIO examines how brands can stay relevant to – and valued by – today's travellers.
Summer 2018
The Future of Auto
Engaging tomorrow’s car buyer in the experience-led economy.
Summer 2018
DIVERSIFY OR DIE?
WHY TELCOS NEED TO TRANSFORM TO SURVIVEIn this white paper, we explore three areas telcos should focus on to meet the changing demands and needs of modern customers.
Summer 2018
DIGITAL TRANSFORMATION: REBIRTH OF THE ORGANISATION
This white paper explores how B2C organisations are implementing digital transformation and establishing a customer experience focus that will position them for success.
Spring 2017
The Service Revolution: How service design is helping brands take over the world
There’s a service revolution going on. This white paper looks at the consumer trends driving change and provides a blueprint for developing best-in-breed services.
Summer 2016
The Return of the High Street: How Technology Has Created a New Future For Retailers
Find out what retailers need to consider to become profitable enterprises in a future digitally-integrated physical retail world.
Spring 2016