BIO wins big at BIMA awards 2018

Author BIOPublished 2 Min Read

We’re delighted to announce that BIO has received the Best Product & Service Innovation award and the overall Advance Product and Service Innovation award at this year’s British Interactive Media Association (BIMA) awards. The awards are the longest standing and the most prestigious digital awards in the UK, celebrating the digital work that pushes the boundaries of innovation, craft, and business impact. This year’s BIMA Awards ceremony took place on September 13th 2018 in London, where the digital industry’s elite competed for awards across a handful of categories.

Every year we set our judges the impossible challenge of determining the very best of an exceptional shortlist. To win, you really do have to be at the very top of your game, so I’m delighted for The BIO Agency, whose entry was a very worthy winner. BIMA co-president Tarek Nseir


The winning project focused on reinventing the air travel experience for British Airways’ passengers. With Brexit soon becoming a reality, the importance of building on the success of the UK aviation market and strengthening customer growth via improving airlines’ product and service proposition is more important than ever.  

British Airways tasked us to shape the future of aviation with industry-first customer-led mobile service design solutions that better serve air passengers, aid NPS and increase BA’s competitiveness in the age of low-cost carriers. In only 14 weeks, we built new customer journeys, streamlined architecture and created several tools to enhance the passenger experience. We used BIO’s unique methodologies to rapidly develop a range of service innovations that resolve travellers’ major pain points – industry-firsts that have the customer experience at the heart of every moment and every trip.

Unbelievably proud and happy about the win”, said Peter Veash, BIO’s CEO. ”BIO is a leader in digital change and winning BIMA recognises us as one of the elite few moving the digital game forward. It’s a fantastic achievement. We’re delighted our work has yet again been officially recognised and hope this will further drive innovation and customer experience excellence within the travel industry. BIO's CEO Peter Veash

BIO is a digital transformation agency consulting and delivering on customer experience-led digital innovation and transformation. We balance disruptive innovation, service enhancements and a scientific approach to ensure digital transformation drives business impact across a number of KPIs while meeting customer needs.


To find out more about our award-winning British Airways project, and gain insight on how we help world-leading brands redefine their customer experience, please visit our case study.  

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